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In a free enterprise system, companies can become more successful by beating their competitors in service and pricing. Mary Kay Ash’s innovative business plan used her reduced costs and her loyal, home-based sales team to beat the competition at providing cosmetics to American women.

The excerpt has an effective style and tone because it is

formal and objective.
casual and friendly.
strong and passionate.
subjective and opinionated.

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MissPhiladelphia
The believe that the best answer among the choices provided by the question is the first choice, formal and objective.
Hope my answer would be a great help for you.    If you have more questions feel free to ask here at Brainly.

I believe the answer is: Formal and objective

The excerpt above is written using  the structure that's in accordance with conventional grammar, this is why we considered it to be formal. The excerpt also provide logical explanation to support the topic sentence that mentioned in the early part of the excerpt, this is why we considered it to be objective.