Aldo Vitterini, the firm’s CEO, is concerned about his firm’s future, however. He is, in fact, considering moving his firm’s headquarters from Innsbruck, Austria, to Bolzano, in Italy, to take advantage of the availability of lower costs of newspaper, magazine, and radio advertising when booked from an Italian source. He is also concerned that the appearance on the rivers of the area of vessels from Switzerland, Slovenia, and even Hungary may negatively impact his business. Vitterini's idea of moving his corporate headquarters to Bolzano is motivated by: