A branding strategy in which a firm uses the same brand for all or most of its products is called __________ branding.

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13-08-2020
Business

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A branding strategy in which a firm uses the same brand for all or most of its products is called __________ branding.

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adioabiola adioabiola · Answer 1 · 2020-08-15T03:37:56+02:00

Answer:

Umbrella branding

Explanation:

A branding strategy in which a firm uses the same brand for all or most of its products is called UMBRELLA branding.

Umbrella branding occurs when all or most of a firm's product mix features the same brand name. It is also known as family branding.

Umbrella Branding depends on a single brand name for the sale of multiple related products. The parent brand acts as an umbrella accommodating numerous products under its name.